Data Analytics for Customer Requirements

25 June 2025

Amidst globalization, leveraging AI has solidified as a core capability for exporting businesses seeking superior efficiency and higher returns. Here we delve deep into how AI propels the discovery method, ensuring targeted market expansion even amidst an open frontier. Learn from current tech applications in case studies that reveal the profound power and utility of AI tools used in export trading activities globally.

AI-driven B2B customer acquisition: Precision, efficiency, and innovation

Enhancement through Precise Data Utilization

Revolutionizing traditional discovery methods via AI tools like the SmartLead system streamlines customer analysis by examining purchasing trends and behavioral data. This ensures precise identification of customers with potential profitability rates much quicker than conventional ways. For examples from within food courier giant "E Le Ma"(also known as "Eleme"), it introduces AI assistance tools—such as its Dingxiu—"Smart Help" which improves work efficiencies significantly among delivery operators and also enhances CRM models in parallel with foreign trading firms.

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Interactivity at Realtime

Building stable client rapport spans challenges for trade enterprises. Intelligent assistants leveraging big datasets enhance customer relationships by providing personalized content through dynamic chats driven by platforms such as ConvoAi, processing more inquiries effectively within less delays. Similar approaches seen during Meituan's service updates empower exporters aiming enhanced support infrastructures.

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数据分析，洞察客户需求

有效的市场开拓离不开对客户需求的深刻理解。AI技术在这方面同样发挥着重要作用。通过AI算法分析客户的线上购物习惯、浏览行为、搜索关键词等信息，企业可以更加准确地捕捉目标客户的具体需求。例如，谷歌的DeepMind推出的Gemini2.5Flash-Lite模型，能够在用户互动的过程中实时生成符合需求的界面，提供无缝衔接的用户体验。这种技术同样适用于外贸企业的网站和移动端APP，帮助企业在第一时间内吸引客户的注意力，提升转化率。通过对数据的深度挖掘，企业可以持续优化产品策略和服务模式，形成可持续的竞争优势。

智能营销，实现成本优化

营销成本是外贸企业必须认真考虑的问题之一。通过AI技术优化营销流程，不仅可以提高广告的转化率，还能有效控制整体预算。比如，SalesIntel平台就采用AI技术实现了精准广告投放，能够根据客户的历史行为和兴趣标签定向推送广告内容，确保每一个广告点击都能产生最大化的效益。这就像饿了么的“小饿”根据骑手的当前位置和任务分配情况主动推送相关通知，外贸企业也应利用类似的方法提高营销活动的ROI（投资回报率）。这种智能化的方式不仅提升了效率，也有助于企业建立更加透明和诚信的品牌形象。

全球视野，探索新兴市场

对于外贸企业而言，进入新兴市场意味着巨大的商机，但同时也伴随着不少挑战。AI技术能够帮助企业在这些市场中快速找到切入点。通过大数据分析和机器学习算法，企业可以了解特定区域的消费者行为特征、文化和法律法规等因素，为产品定位和市场推广提供有力支持。以ScholAI为代表的学术研究工具，虽然主要应用于科研领域，但其强大的多语言处理能力和跨学科研究能力，也能为企业进入全球市场提供宝贵的数据支持。比如，在中东地区推广光伏产品的过程中，AI工具可以帮助企业深入了解当地用户的能源消费习惯和政策导向，制定更为精准的市场进入策略。通过利用AI技术，企业可以在复杂多变的市场环境中找到发展方向，实现持续成长。

In conclusion, by leveraging AI technology in customer acquisition, interactive engagement, data analysis, and marketing optimization, foreign trade enterprises can achieve precise targeting of potential customers, thereby significantly improving conversion rates and market competitiveness. To help foreign trade enterprises better utilize this cutting-edge technology, we highly recommend Bay Marketing (贝营销).

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