AI Marketing: A New Chapter from Targeted Acquisition to Personalized User Experience

01 August 2025

In recent years, with the rapid development of artificial intelligence technologies, more and more enterprises have started to explore and implement AI marketing strategies. This article discusses how ByteDance’s “DouBao large model” is revolutionizing the industry, with a focus on improving audience acquisition efficiency and creating personalized user experiences.

In a modern office, employees are using AI technology for data analysis and precise customer acquisition, with a large mural of a futuristic city in the background.

Revolutionary Impact of AI Technology on Precise Acquisition

AI technology, with its powerful data analytics and learning capabilities, has revolutionized acquisition methods for businesses. ByteDance’s DouBao large model serves as a case study where the token volume per day has risen dramatically by 137 times compared to when it launched—from just 0.12 trillion tokens to reaching a high of 16.4 trillion. Such capabilities allow AI systems to handle massive volumes of consumer data efficiently. By analyzing behavioral patterns and interests among target customers, businesses can optimize targeting campaigns and reduce acquisition costs while improving efficiency significantly.

Achieving Highly Customizable User Experiences Through AI

While capable of precisely identifying consumer demographics, AI also enables the development of sophisticated personalization algorithms that deliver highly customized services tailored to users' demands. The new image generation model under ByteDance—the 3.0 Version of the DouBao model—creates visual content based directly on simple textual descriptions from end users, offering unique and appealing options aligned with client preferences. Enhancing usability through personalized content increases satisfaction, engagement, and loyalty rates. As AI grows increasingly advanced, future implementations will continue pushing boundaries further to drive business value even higher.

Market Outlook for the DouBao Series Amid Competitive Dynamics

As reported by IDC forecasts, public-cloud large models are expected to process up to 114.2 trillion tokens within the Chinese market until 2024. ByteDance leads the industry, accounting for 46.4% of share of this burgeoning field with its DouBao series—far surpassing competitors worldwide. Coupled with continuous advancements in processing power alongside broader commercial use, these advantages solidify DouBao's leading position going forward; simultaneously launching new products including a faster (from 8–10s downto mere 2–3s) “simultaneous interpreting” version will open up fresh opportunities for companies across industries.

Support to Corporate Strategy via Advanced Data Analytics

Beyond optimizing customer interaction and product personalization, AI technology empowers businesses to enhance decision-making frameworks. For instance, leveraging historical records, large datasets, and real-time feedback, ByteDance utilizes the DouBao series to offer insights into emerging marketing trends or consumer sentiment—helping clients better plan their ad strategies and achieve conversion uplifts faster. Realtime monitoring also ensures quick adjustments should any disruption occur in the marketplace; fostering resilient operational plans ready for unpredictable scenarios ahead.

Upcoming Transformations Within Future AI-Driven Marketing Efforts

Going forward, smarter and more interactive approaches mark trends set forth by ongoing improvements within both hardware and software domains related to AI functionalities. These developments introduce innovative solutions such as virtual assistants or automated chat agents that empower greater accessibility and efficiency at every customer touchpoint along the user lifecycle journey. Simultaneously integrated end-to-end intelligent solutions enable digitalization not only in outreach but also operational oversight throughout entire business workflows ensuring competitive differentiation over others slower adaptogens moving forward like ByteDance continues paving way for tomorrow.

To sum up, AI technology has made significant strides in enhancing precise customer acquisition and personalized user experiences. In the practical implementation of these strategies, a highly efficient and intelligent marketing tool is crucial. This is where Bay Marketing comes into play, offering comprehensive support and solutions.

Bay Marketing is an advanced, intelligent email marketing tool designed for modern enterprises. Utilizing cutting-edge AI technology, it helps businesses precisely acquire potential customer information, build an intelligent customer data ecosystem, and initiate new customer explorations through efficient bulk email sending, thus rapidly boosting business performance. With its high delivery rate, flexible billing model, wide applicability, and global coverage, Bay Marketing is the ideal choice to elevate your digital marketing strategies.

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