Unraveling the Magic of AI in Modern Marketing: How Google and OceanBase are Shaping the Future

With the development of artificial intelligence, industries are seeking new growth points. Similarly, AI+marketing has become an indispensable force. This article analyzes recent dynamics of Google and OceanBase to unveil the magic of AI in modern marketing. From precisely targeting customers through big data to boosting conversion rates with advanced algorithms, AI enables higher-dimensional innovation and optimization.

How AI is Changing the Rules of Marketing

AI+marketing is not just a buzzword; it's transforming traditional marketing methods. Through big data analysis and machine learning algorithms, AI identifies characteristics of potential customers in massive datasets. For example, OceanBase's latest organizational adjustments aim to tackle AI-era challenges by advancing data infrastructure. This move significantly enhances the way enterprises manage customer information for more precise personalized recommendations. Additionally, AI can predict market trends and adjust strategies in real-time.

Leading Trends with Google's AI-Powered Search Answers

Google, the world’s largest search engine, stays ahead in technological innovation. In its recently published Q1 2025 earnings report, both the outstanding financial results and the popular AI-powered search answers feature grabbed attention. The AI search answer service now reaches 1.5 billion monthly active users, enhancing user experience greatly. This allows marketers to accurately target audience segments and improve ad effectiveness. Google is expanding this feature to reach more regions and users.

Efficient Customer Acquisition Using Google Maps

In digital marketing, obtaining high-quality customer leads is crucial. Google Maps, a powerful tool, leverages AI to assist businesses in this goal. By analyzing user location and behavior, Google Maps delivers detailed customer profiles. For instance, a chain coffee shop can optimize store layouts and promotions based on neighborhood consumption preferences, attracting more customers. This data-driven decision-making significantly boosts marketing efficiency.

Applications of AI in Customer Relationship Management

AI plays a key role not only in marketing but also in CRM. Enterprises can better understand customer needs using AI, delivering personalized services. For example, Wenxin Kuaicoder's intelligent coding tool facilitates rapid CRM system development, automating workflows from requirements gathering to validation. This enables marketing teams to focus more on customer interactions, enhancing satisfaction and fostering long-term brand loyalty.

Building an AI Data Infrastructure for Future Challenges

In the era of AI, building robust data infrastructure is critical. OceanBase, part of Ant Group, underwent organizational adjustments to efficiently implement AI strategies. Measures include establishing a new AI platform and application department and setting up an AI engine team. This enhances data processing capabilities and promotes innovation. Small businesses can similarly adopt advanced AI solutions to accelerate digital transformation.

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