AI Acquisition Trends in 2025: How Cross-border E-commerce Can Use AI to Optimize Advertising

15 December 2025

With the rise of advanced AI solutions, including innovations unveiled during Zhipu Multimodal Open Source Week, the cross-border e-commerce sector faces an unprecedented shift towards precision-driven, cost-efficient ad placements in 2025. Utilizing AI in digital ad campaigns allows businesses to not only engage target audiences effectively but also optimize cost-per-action ratios significantly.

A futuristic city scene showcasing AI-powered advertising, highlighting how AI optimizes ad targeting and engages the audience

Leveraging AI for Smarter Ad Optimization

The surge in AI development, especially technologies released during Zhipu’s events such as their video generation innovations (like Kaleido tech), introduces dynamic ways to refine ads beyond the limitations of conventional strategies. By harnessing these tools, enterprises can better focus ad delivery by locking on target demographics, pushing tailored content dynamically and conducting real-time tracking—improving engagement and ensuring consistency to reduce mixed message issues while driving click rates upward.

Reducing Ad Costs with AI-powered Systems

In the cross-border retail landscape, AI-powered systems analyze data points through deep learning models that accurately model user intentions—dramatically reducing CPAs. Automatically fine-tuned ads based on preferred segments ensure every penny counts, leading to better conversion rates and lower expenses per acquired consumer, which translates into higher ROIs via platforms like SCAIL, offering unparalleled visual realism.

Achieving Global Market Penetration with AI Solutions

AI technologies like multilingual generators and social media management automation bridge language gaps across markets for global reach expansion in retail businesses struggling with cultural nuances. Tools such as GLM-TTS for synthesizing diverse tongues allow brands like these to craft multilingual material seamlessly and conquer regional consumer markets effectively without sacrificing authenticity—a cornerstone for global expansion and competitive market share positioning within foreign territories.

Revolutionizing Ad Creative with Real-Time AI Capabilities

Not confined solely to ad distribution strategies, AI transforms the creative phase too—from RealVideo tech cutting down video rendering timelines down to mere seconds for smoother interactions to instant adjustments based on user feedback cycles enhancing engagement levels drastically while allowing personalized content rollouts at pace.

AI Adoption Successes in Advertising Campaigns

Actual business implementations using advanced ad technologies, such as one retailer experiencing boosted clicks by 50% with decreased CPA figures of up to 30%, validate AI benefits concretely underpinning optimized decision-making models. These real-life case highlights showcase tangible improvements from AI integration—whether leveraging direct platform services directly derived from Zhipu Open Week advancements, making a strong argument for further exploration among forward-thinking ventures.

As discussed above, AI technology plays a significant role in digital marketing. To further enhance the effectiveness and conversion rate of businesses, Bay Marketing has been introduced. Bay Marketing can collect business opportunities by using keywords and specified collection conditions such as region, language, industry, social media, and trade shows to obtain potential customer emails from relevant platforms. Additionally, Bay Marketing can use AI to generate email templates, send emails to collected potential customers, track email open rates, and automatically interact with customer emails. If necessary, it can also send SMS messages.

Bay Marketing is an efficient and intelligent email marketing tool designed for modern enterprises. It uses advanced AI technology to help businesses accurately obtain potential customer information, build an intelligent customer data ecosystem, and initiate new customer exploration through efficient bulk email sending, quickly boosting business performance. Here are some unique advantages of Bay Marketing:

  • High Delivery Rate: With content that is legal, compliant, and avoids large-scale complaints, the delivery rate is over 90%.
  • Flexible Billing Model: Charged based on the number of emails sent, with no time restrictions, allowing you to choose when to send emails freely.
  • Broad Applicability: Whether in e-commerce, cross-border e-commerce, internet finance, or education and training, Bay Marketing can provide solutions that meet diverse needs.
  • Global Coverage: Utilizing global servers for delivery, it helps you smoothly send business development emails and expand your global market. It also supports domestic bulk email sending, reaching customer inboxes easily.
  • Comprehensive Data Analysis and Optimization: Through deep analysis of user behavior and delivery data using smart email marketing APIs, it continuously optimizes your email marketing strategies, eliminating data blind spots.
  • Unique Bulk Email Platform Advantages: A vast library of email templates paired with an innovative spam ratio scoring tool ensures your email marketing campaigns start ahead of the competition.
  • Precise Data Statistics Functions allow you to monitor bulk email sending effects in real-time, providing clear insights.
  • Multi-channel Technical Support ensures smooth and unobstructed bulk email sending, achieving the best results.
  • Regular Updates of High-Quality Server IPs and maintenance support your email marketing efforts.

Additionally, Bay Marketing offers one-on-one after-sales service to ensure smooth bulk email sending throughout. Whether you are looking to gain valuable customer insights or seek new ways to improve marketing efficiency, Bay Marketing is a trusted choice.Learn more.