The Things That You Don't Know About Xiaohongshu
Do you have Xiaohongshu in your phone? Do you use Xiaohongshu every day? Founded in 2013, Xiaohongshu is a shopping and sharing community through deep cultivation of UGC (User Created Content). In less than 5 years, it has grown into the world’s largest consumer word-of-mouth library and community e-commerce platform, becoming more than 200 countries and regions, A must-have "shopping artifact" for more than 70 million young consumers.
After more than 7 years of development, Xiaohongshu has only 10 million users a year after its establishment. Now it has hundreds of millions of users and monthly livelihoods of hundreds of millions, ranging from 0 to 6 billion US dollars. If we turn our eyes to 2013, we will find that the place where Xiaohongshu started is a travel strategy. Xiaohongshu has a certain demand vision. They are keenly aware that under the national conditions of rapid economic development, citizens have the need to pursue spiritual civilization and want to travel, but the reality is that there is a lack of travel strategy information, which has created a gap in the market.
The main users of Xiaohongshu are women, with less than 20% male users. In the future, Xiaohongshu will continue to recruit new users. In addition to women, male users are also one of its key points, and the platform is aimed at female users. Too many, so in the future the needs and value of male users can be explored more deeply. Nowadays, many people still have a stereotype of Xiaohongshu, thinking that Xiaohongshu is rich in Bai Fumei, etc. In fact, Xiaohongshu has been transforming, and his audience is becoming more and more popular and civilian. It is more of a form of planting grass, sharing your good things with more people, and avoiding others from entering the pit.
The uniqueness of Xiaohongshu e-commerce lies in: First, word-of-mouth marketing [64]. There is no way to increase the conversion rate more than the word-of-mouth of real users, just as users must read user reviews before buying something on Taobao. Xiaohongshu has a community of real users' word-of-mouth sharing [15] [65], the entire community is a huge user word-of-mouth library. Second, the selection of products under structured data. Xiaohongshu’s community has accumulated a large amount of consumer reputation[66], just like tens of millions of users discover and share good things from all over the world on this platform. In addition, users’ behaviors such as browsing, liking, and collecting, will Generate a lot of underlying data. Through these data, Xiaohongshu can accurately analyze the needs of users and ensure that the purchased goods are highly respected by users.
For me and for every online users the Xiaohongshu is like a gospel since you can recommend the goods things you used or you can just criticize the awful things that you are not satisfied. People can get the real feedback from ordinary users. What more, Xiaohongshu is a great platform for those unknown or new brands to promote their products because it is more cost-effective.